For generations, beef cattle producers have worked hard to reduce their environmental impacts. Our commitment to sustainability is rooted in how our farmers and ranchers care for their land and animals. We are constantly finding innovative ways to protect our native grasslands, support our wildlife, and preserve our ecosystems because it's part of our Canadian culture.
Sustainable beef is defined as a socially responsible, economically viable, and environmentally sound product that prioritizes the planet, people, animals, and progress. Beef cattle farmers and ranchers work hard to protect the environment and use fewer resources to feed Canadian families. As stewards of both land and livestock, we look out for our cattle, the grasslands they graze, the fields they inhabit, the watersheds they share, and the wildlife they share their land with. Building on the cattle industry's progress in sustainability is critical to ensure we can continue providing millions of Canadian families with the healthy, nutritious, high-quality beef that Canadians rely on.